04 / 04 — SMA NAJD BRAND HOUSE
لوما(LUMA)
Mental role: The Form
Tactile calm and functional cleanliness. Built for precision, flexibility, and aftermarket components.
Definition
LUMA specializes in body and lighting components — everything seen and touched after manufacture.
Selection logic
LUMA products are judged by consistency, fitting precision, and a calm visual presence.
Scope of work
LUMA serves the exterior parts and lighting components that complete the vehicle’s final form.
Place in the ecosystem
LUMA is the visual face of the Sma Najd ecosystem — where harmony is part of quality.
Brand card
- Decision type
- Visual, form decision
- Nature of parts
- Exterior, visible parts
- Key value
- Consistency & fit
- When to use?
- When completing the final form.
- What it is not
- Not mechanical
Choose it: If the part is visible and shapes the vehicle’s final look.
Approved color system
Soft Black
Primary
Light Industrial Grey
Secondary
Industrial Ivory
Backgrounds
Product classification
6 product groups · 19 items
SECTION 1
Lighting Systems
- Head Lamps
- Rear Lamps
- Fog Lamps
- Other Lamps
- Reflectors
SECTION 2
Plastic Tanks
- Air Cleaner Tank
- Washer Tank
- Reserve Tank
SECTION 3
Brackets & Covers
- Bumper Bracket
- Engine Cover
- Fog Lamp Cover
SECTION 4
Cooling Support Systems
- Fan Leaf
- Fan Shroud
- Fan Assembly
SECTION 5
Exterior Parts & Trims
- Fender Flares
- Moulding
- Mud Flaps
SECTION 6
General Classes
- Exterior Parts
- Other Parts